Understand the context
Finding effective solutions to organizational problems implies a previous deep understanding of the conditions in which it operates, its background and the previous journey that has led us to that place.
What does it mean to be an outstanding organization?
Being an outstanding organization implies having a high level of excellence in all aspects of its operation and achieving outstanding results in its field of action.
Purpose… and passion
Having a purpose (focusing on what really matters) without passion (the heady feeling you get when moving into action where everything flows) avoids connecting the two things that are key to making a real impact.